here's a quick and dirty way of parsing out the data:::

declare @myString varchar(2000)    --Set to max length of field
declare @Issue1 varchar(100)    --Set to max length of any single entry

set @myString = 'Customer Service...Jam...Jam 5...Planned    '
set @myString = 'Technical  
Support...WinOnCD...WinOnCD6PowerEdition...Request...Reporting '
--set @myString = 'New Drive'

declare @Index int        -- Holds the next position of delimeter
declare @delimiter char(1)    -- holds delimeter character
set @delimiter = '.'        -- set the delimer value

set @Index = patindex( '%'+@delimiter+'%',@myString)    -- get first instance
of delimeter
-- run a loop while we still have delimeters in the string
while @Index>0
begin
    -- get the next value
    set @Issue1 =  substring(@myString,1,@Index-1)
    -- do whatever you wish with the value print, save to table, array, etc)
    print @Issue1
    -- parse the latest value from the current string
    set @myString = substring(@myString,@Index+3,len(@myString))
    -- get the next instance of the delimeter
    set @Index = patindex( '%'+@delimiter+'%',@myString)

end
-- Get the last value from what's left
set @Issue1 = ltrim(rtrim(@myString))
-- do whatever you wish with the value print, save to table, array, etc)
print @Issue1
   

Copy and paste it into QA and you can see how it works for you

Tony