One thing I suggest, try it without any report first. Open up another web
page, google or whatever. Then you can make sure that you are using it
properly. Then open a report. One thing I am not sure of is the syntax you
you for location etc).

Looking at you have done, you are not doing what I did. I have single quotes
in places where you modified it to use double quotes. You are assembling a
string here. I use double quotes only between strings and then I have and &
concatenating the string. Look at mine closely, it was a working example.
The only place double quotes are used will have an ampersand either before
it or after it depending on whether I am starting a new string or ending it.
Looking at yours (not even worrying about what you have actual put there)
but without a doubt it is totally wrong just because of your use of double
quotes.

One easy thing to do, have a text box in a report. No dataset. Just a report
with a single text box. Set the source of the textbox to this expression so
you can see the result. Until you get the quotes correct it will keep
erroring out. Then once you have that correct you can see what your
resulting string looks like.